"In nature, every plant grows exactly where it belongs.
It responds to the light, the soil, the environment —
and at the same time, it stays completely itself.

Its shape is not accidental, but a result of resonance:
a dialogue between its inner essence and the world around it.

This is also how I understand design.

​

Before creating anything, I observe and feel:
the people, the atmosphere, the environment, the unspoken needs,

the emotional landscape that already exists.
Only then do I begin to shape — so that the outcome fits naturally,

feels right,
and belongs in its environment.

​

This is exactly how DADA Studio was born.

I listened to the families around me,
felt what they were longing for,
noticed the spaces that were missing,
and sensed which forms of creativity, calmness, or exploration were needed.

DADA didn’t arrive as a concept —
it grew like a plant, naturally and intuitively,
rooted in the needs of its community.

​

​

Today, I bring this approach into my work as a
UX designer, experience creator, and space thinker.
For me, design grows from
people, context, emotion, and perception.
And when it grows this way, it feels right for everyone involved."